What is an "aged domain?" As of this writing, one of the most important strategies for quickly improving your page ranking in the search engines is your domain name. It is just common sense. However, did you know that thousands of old domain names are re-sold on a daily basis? And, unlike your used car, an aged domain actually increases in value if the Page Rank, or "PR Score" is low. Purchasing an aged domain name is like placing jumper cables on your Search Engine Optimization efforts. Companies like Google say that they police for practices like buying aged domains just to increase PR Score. So, when you purchase an aged domain, make sure it is relevant to your business. You wouldn't purchase "abc.com" as an aged domain if you only sold widgets made by "xyz.com." Prices for aged domains range below $100 and as much as several thousand dollars. Hmmm. Did your chief competitor go out of business? How about purchasing your competition's aged domain and forwarding it to your website? Would that be a strategic move? Call Semiam Solutions for more ideas and strategies to help jump start your Search Engine Optimization, SEO.
Last week, I spoke with a small business owner who told me that he spent a lot of money per month on yellow pages advertisement. I asked him, "When they deliver the new yellow pages book into your neighborhood, how many directories end up in the recycling bins during the same week? (He looked at me as if I had horns growing out of my head.) He scratched his head and admitted that he left his in the garage.
Let me ask you, "When was the last time you looked up a phone number in the yellow pages?" Six months ago? A Year ago? Can't remember? You are not alone. Most people look up phone numbers and shop for products and services based on internet searches. Why? You can access reviews, directions, coupons, and a variety of other goodies while online.
So, what does this have to do with Pay-Per-Click, otherwise known as "PPC?" Pay-Per-Click is the fastest way for you to get noticed whenever someone executes a search based on keywords that are relevant to your business. However, PPC is like fire, it can be a great servant to your marketing. PPC can also be a terrible master if you are not managing keyword bidding and strategy. Call Semiam Solutions to help you create and manage an effective PPC strategy for your business.
We are delighted to announce the addition of Jim Tomlinson, a Certified Identity Theft Risk Management Specialist, (CITRMS) to our staff. Jim brings nearly three years of experience as a CITRMS specialist. Jim can now offer any small business a complimentary risk audit to determine if a small business maybe putting their customers and/or their employees at risk through their business practices as it relates to safeguarding sensitive personal information. Jim said that 30% of all businesses who suffer a data breach and incur a loss of sensitive data - Go out of business permanently. He also stated that due to increased focus and regulation by recently enacted laws, business owners may not be insulated from litigation because of a company structure. We asked Jim to join us because many small businesses increase their risk of potential fraud or identity theft because of the technology tools and internet marketing that they use in their business. For more information, go to our "Reduce Your Liabilities" tab at the top of this page.
I remember a phrase that was quoted before a Culture Club song back in the early 1980s. It was: "Popularity Breeds Contempt." Well, that maybe the case in "celebritydom," However, it's not the case with your company website. "Link Popularity" is a key component of your website placement strategy. At Semiam, we employ 33 portal engines to help your website improve your popularity on the internet. Semiam also over delivers. Click on our "Free Tools" tab at the top of this page and locate our "Blastomatic" tool. Yes, it's free, it's useful. And, you can broadcast your link to 12 million websites. Use it in good health as a good way to start your link popularity strategy. Semiam can help you with much, much more.
Taking the Mystery out of Internet and Search Engine Marketing, one blog entry at a time