An overlooked component of competing with other websites are what as known as "Backlinks." Backlink strategy is important to improving your company website's SEO, Search Engine Optimization, i.e. improving your "organic" rise in the search engines. Backlink quality and implementation are as important to your SEO as the quantity. For example, if you visit a particular cafe or restaurant on a regular basis, would it be safe to assume that the employee staff may know your first name? How about other patrons? Over time, you begin to develop relationships. Remember the pub "Cheers, where everyone knows your name?" This is no different with backlinks. Establishing connections, (both from and to), your website can dramatically improve your SEO if done over time. If you rush the process, you may catch the ire of the search engines. Through the magic of algorithms and search engine technology, the engines can tell when someone is purposely manipulating backlinks through what is known as "black hat" techniques, (think movie western villains and heroes). Semiam Solutions uses "white hat" techniques to help your company website achieve a natural and progressive course toward top standings in the search engines.
This was a popular song back in the 1960s. However, what if a hammer wasn't good enough? I remember an old saying that, "if you perceive all your problems as nails, then all your answers are hammers."
"Old School" advertising, i.e. Yellow Pages, Classified Ads, are like a hammer. Fixed pricing based on yet to be proven results. Whether it is the Yellow Pages, or local classified ads...these hammers don't work anymore. (By the way, have you looked at the recycling bins in your neighborhood just after your new Yellow Pages books are delivered? Yup, people just walk the new books over and discard them in the bins). Consumers are no longer "nails", so, you cannot use the ole' hammer to solve the challenge of getting top presence on the search engines.
At Semiam Solutions, we use specific tools to set up, monitor, and make adjustments to help our customers maximize the return on their marketing dollars. Give us a call or contact us for a free consultation.
As a business owner, you may already have a Pay-Per-Click, PPC, campaign underway. Here is a tip: Make sure you are using "Negative Keywords." What are Negative Keywords? Let's say you own Acme Widget Company and you ONLY sell Red, White, and Blue Widgets online. If I were a potential customer and searched for "Purple Widgets," (and you DID NOT have the negative keyword phrase "purple widget" listed in your PPC campaign), your ad may pop up and I would click on it, (costing you money), and I would quickly learn that you don't have purple widgets. Basically, negative keywords are keyword exceptions that you add so shoppers online will not click on your ads to look for a product or service that you do not offer. At Semiam Solutions, it's about results and results only happen if we watch your Return On Investment, ROI. Contact us today for a consultation on how we can help keep your internet advertising costs down and boost your ROI.
Taking the Mystery out of Internet and Search Engine Marketing, one blog entry at a time