New "Apps" on the iPhone, and improved network speeds have made surfing on a smart phone a better experience. The trouble with smart phones are that they do not display and offer the same functionality for displaying websites as a regular browser on a PC.
If you own a business with a website that is a natural smart phone searched business, i.e. restaurants and retail, you need to review your website for mobile phone compatibility. Specifically, look at what is known as "sub pages." Sub pages are easily recognized. For example: Let's say you own a restaurant, and one of the links on your website that I could click is titled: "Directions". When I click on the "Directions" link, more, "clickable" choices appear for your three restaurant locations. These "clickable" choices for directions to your three restaurants underneath the "Directions" link are called "sub pages." Sub pages have a habit of not appearing correctly...Or, at all on smart phones.
Is your website optimized for smart phones? How much of your website is built with Flash software? Do you have "sub pages" on your website? If you don't have a smart phone or device like an iPad, borrow one and go to your website to take a look for yourself. As prices drop on these smart phones and their subscription plans, more and more people will try to find you on their smart phone rather than their PC connected to the internet.