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Strike a Pose...For Google

12/6/2010

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Business Owners, you might be contacted in the near future by a representative from Google asking your permission to shoot pictures of the inside of your business to include in an eventual update of Google Maps' Street View.  The Street View feature of Google Maps allows you to take a virtual trip down streets for a 360 degree view of a city or landmark. 

Google photographers are currently combing major cities across the country and shooting the inside of retail businesses to provide a 360 view of the inside of that business.  The idea is to "walk" virtually down a sidewalk in Google Maps and virtually enter the door of a business and "walk" around as if you are literally in that business.

I have personally spoken to a Google photographer. He told me that in the future, Google Places will form a tighter integration with Google Maps to provide the consumer easier access to perform these virtual tours.

Now, the question is: "Should I allow Google to photograph the inside of my business?"

The answer is: "It all depends."

1.  Does your business rely on customer traffic at your brick and mortar business?
2.  What value would I gain for allowing a customer to virtually tour my business online?
3.  Are my competitors allowing Google to photograph panoramic views of their businesses?

Answering these, and many more questions will help you gain better insight into your future relationship with Google.
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What Are Google "Local Results?" Are they Important?

7/15/2010

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You've probably seen the Local Results page in Google when you add your town or city to a keyword phrase.  For example, enter "Pizza Delivery in Manhattan"  in Google and it will bring up a Map with Lettered Map Pins staked out on that map. The Map pins correspond to the 7 to 10 results to the right of the map.  Below the seven results, you'll notice "More Results Near, Manhattan, NY." Click this link and Google Maps will come up.  (Today I checked, and there are 104,000 pizza delivery joints near Manhattan, NY.) 


So, How Do I Get My Business into the Local Results Page?  And, How Do I get in the Magic 7 Results on the First Page?


First, Make sure your business is listed in Google Places.  Then, you will want to list your business in as many directories as possible.  


Secondly, to get on the first page is a direct result of the competition,   in your area. (Remember the 100,000 pizza places?) A strong influence on where you appear in Local Places are how well your website and listings are optimized in a variety of directories, social media, and a variety of other listings.  As of this writing, there is a hot debate about this very subject.  As more intelligence develops about Google Local Places, I'll share it here on this blog.


At Semiam Solutions, we'll help put your business in the best possible position to get your website and your business listing to the top. And, a shot at the top of the Local Results...Oh, By the Way, Do You Deliver Pizza?  We're Sort of Hungry Here at Semiam.

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