As a business owner, you may already have a Pay-Per-Click, PPC, campaign underway. Here is a tip: Make sure you are using "Negative Keywords." What are Negative Keywords? Let's say you own Acme Widget Company and you ONLY sell Red, White, and Blue Widgets online. If I were a potential customer and searched for "Purple Widgets," (and you DID NOT have the negative keyword phrase "purple widget" listed in your PPC campaign), your ad may pop up and I would click on it, (costing you money), and I would quickly learn that you don't have purple widgets. Basically, negative keywords are keyword exceptions that you add so shoppers online will not click on your ads to look for a product or service that you do not offer. At Semiam Solutions, it's about results and results only happen if we watch your Return On Investment, ROI. Contact us today for a consultation on how we can help keep your internet advertising costs down and boost your ROI.
Last week, I spoke with a small business owner who told me that he spent a lot of money per month on yellow pages advertisement. I asked him, "When they deliver the new yellow pages book into your neighborhood, how many directories end up in the recycling bins during the same week? (He looked at me as if I had horns growing out of my head.) He scratched his head and admitted that he left his in the garage.
Let me ask you, "When was the last time you looked up a phone number in the yellow pages?" Six months ago? A Year ago? Can't remember? You are not alone. Most people look up phone numbers and shop for products and services based on internet searches. Why? You can access reviews, directions, coupons, and a variety of other goodies while online.
So, what does this have to do with Pay-Per-Click, otherwise known as "PPC?" Pay-Per-Click is the fastest way for you to get noticed whenever someone executes a search based on keywords that are relevant to your business. However, PPC is like fire, it can be a great servant to your marketing. PPC can also be a terrible master if you are not managing keyword bidding and strategy. Call Semiam Solutions to help you create and manage an effective PPC strategy for your business.
Taking the Mystery out of Internet and Search Engine Marketing, one blog entry at a time