Search Engine Marketing means many things to many people. A common question we receive from business owners at Semiam is: "How can you get my company featured at the top of the first page of a search inquiry on Google?" That's a fair question that has been asked since the early days of marketing on the internet. I will answer that with a question: "How much money do you want to spend to buy sponsored advertising to put yourself at the top?" Google Adwords is ONE strategy, (albeit a quick strategy), to feature your company prominently in a Google search. It can be costly if done incorrectly. Google accounts for approximately 65 percent of all searches initiated on the internet. As they say in cooking, "The secret is in the sauce." The "sauce" in the case of search engine marketing is matching your company's goals, vision, and budget to a smart strategy so that you generate serious leads to grow your business. So how can you be first - Now? Stay tuned to this blog to learn valuable tips on how YOU can control your message to help your company get to the top.
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