This was a popular song back in the 1960s.  However, what if a hammer wasn't good enough?  I remember an old saying that, "if you perceive all your problems as nails, then all your answers are hammers."

"Old School" advertising, i.e. Yellow Pages, Classified Ads, are like a hammer.  Fixed pricing based on yet to be proven results.  Whether it is the Yellow Pages, or local classified ads...these hammers don't work anymore. (By the way, have you looked at the recycling bins in your neighborhood just after your new Yellow Pages books are delivered?  Yup, people just walk the new books over and discard them in the bins).  Consumers are no longer "nails", so, you cannot use the ole' hammer to solve the challenge of getting top presence on the search engines. 

At Semiam Solutions, we use specific tools to set up, monitor, and make adjustments to help our customers maximize the return on their marketing dollars.  Give us a call or contact us for a free consultation.

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