One of the first rules we follow at Semiam when building a website is to Stay Congruent.  What does it mean to stay congruent?  Congruency is staying true to your purpose.  In the context of web sites, if you look at some websites, they try to do it all.  Instead, they should focus on their specific purpose.  If your company sells automobile tires, and you want a website, design it so that all the products offered, links to and from your website, blogs, etc., all relate to "tires" or "tire accessories." 

Website congruency is easier said than done.  And, if you presently own a website, it's a good idea to review each page to make sure that each page is aligned with your primary business message.

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