Why Should Small Businesses Have a Pay-Per-Click, (PPC), Strategy?

     Last week, I spoke with a small business owner who told me that he spent a lot of money per month on yellow pages advertisement.  I asked him, "When they deliver the new yellow pages book into your neighborhood, how many directories end up in the recycling bins during the same week?  (He looked at me as if I had horns growing out of my head.)  He scratched his head and admitted that he left his in the garage.
     Let me ask you, "When was the last time you looked up a phone number in the yellow pages?"  Six months ago? A Year ago?  Can't remember?  You are not alone.  Most people look up phone numbers and shop for products and services based on internet searches.  Why?  You can access reviews, directions, coupons, and a variety of other goodies while online.
    So, what does this have to do with Pay-Per-Click, otherwise known as "PPC?"  Pay-Per-Click is the fastest way for you to get noticed whenever someone executes a search based on keywords that are relevant to your business.  However, PPC is like fire, it can be a great servant to your marketing. PPC can also be a terrible master if you are not managing keyword bidding and strategy.  Call Semiam Solutions to help you create and manage an effective PPC strategy for your business.